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Get the most out of your retail execution
with targeted mass-insights.

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The ABCs
of Roamler Retail.

There is a crucial moment in the store when consumers make their final purchasing decisions. Optimal execution on the shop floor will bring you better results. With its virtual consumers, Roamler offers both manufacturers and retailers valuable insights into what's actually happening in-store. With our help, they can work together to ensure retail excellence.

AUDIT Measure product availability, placement, price, promotional activity and any other instore factors relevant to retail execution in real-time.

BENCHMARK Analyse and cross-reference the results with other sales data to better understand ROI and identify opportunities.

CORRECT Create recommendations based on the results and alert your own field teams or external agencies to correct the execution and improve results.

Ariën Brak
Field Sales Manager Retail

"Ultimately, the quality of promotion execution comes down to discipline on the shop floor. However, gaining control of activities on the shop floor is very difficult. The speed and scale of Roamler's participation gives us this control, greatly increasing the quality of execution and thereby leading to a direct improvement in sales figures."

Job Rombout
Sr. Category Manager

"The project managers at Roamler are good at thinking along with us on how we can create smarter reporting systems. These systems enable us to convert data points into insights more quickly, helping us to react faster."

Jacob Meijboom
Sr. Category Manager

"At Coop, we are always interested in our Roamler reports because, just like our suppliers, we also see the added value in having Roamler working with all parties to raise the execution on the shop floor to the next level."


Research indicates that on Friday and Saturday (the peak days), an average of 7% of all products are out of stock. This results in an estimated loss of revenue of €4 billion per annum across Europe. Identifying this and being able to react to it is crucial to reduce these losses and boost sales instead.

Check out the case studies


Most campaigns are run within a limited time-frame and insights are only available after the campaign has finished. Roamler measures key factors in real-time, allowing companies to act even during the campaign, benchmark the quality of execution in relation to sales figures and field data, ensuring the greatest possible ROI.

Check out the case studies


Prices are in constant fluctuation in relation to other brands and other product categories. Roamler gives clear information on all aspects of pricing, including how pricing strategies are implemented across different channels and retailers to help determine the most effective strategy.

Check out the case studies


Retailers and manufacturers invest substantially in research for shelf plans that generate high levels of return. So it's crucial that the store bays are consistent with these plans. Roamler can show whether this is happening, by looking at visibility, positioning and assortment, as well as share-of-shelf and other shelf-compliance measurements.

Check out the case studies


Get inside the mind of the consumer. Roamler's team of trained "consumers" deliver on three fronts; they can give you fact-based data, fellow-shopper insights and mystery-visit capability, bringing you a wide range of feedback on all aspects of the shop floor.

Check out the case studies

as a Service.

Are you looking for a solution for managing incoming field data in an efficient and affordable way? Roamler can provide you with a proven SaaS solution that suits your needs, whether it's a small one-off project or an enterprise-scale solution.

Check out the case studies

Ready for changes?
Let's reinvent.

Field Sales currently covers a wide range of BTL activities aimed at consumers, making it a significant annual investment. Looking at other ways to cover these activities could lead to greater response speed, more flexibility and lower costs across the whole value chain. Visibility, Availability and Sales would remain the same or increase, helped by this new way of working. We have done it with others, let us do it with you - let's reinvent what's possible.

Stay in control with your own dashboard

Watch as real-time information comes straight in for analysis. Compare data; see how turnover is affected by poor execution and then watch how things change as you take action. Get automatic alerts whenever execution quality falls below your KPIs. Seize the facts and test what really works - compare brands, retailers, time periods or whatever else you want to get the insights that you need.

Get in touch

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Use our crowds
for your benefit.

Roamler is a well-trained local mobile workforce that can gather up-to-date high-quality insights in retail execution. After a tailormade pre-training programme and background checks, Roamlers, equipped with the unique Roamler app on their smartphones, will visit any retail location you request.

There they will collect any information or carry out any test you require, supported by photo evidence and location data. Their real-time presence in stores all over your market area means you don't need to guess at how your brands are performing in shops, you'll know instantly.

Get in touch.

If you have any questions, please just send us a message and we will get back to you as soon as possible. If you are looking for the Roamlers' Support Page, click here.


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